The Town of Seabrook Island Hires New Communication & Events Manager

​The Town of Seabrook Island is excited to announce the hiring of Abby Grooms as our new Communication & Events Manager. In her new role, Abby will serve as the lead communication and event manager for the town. She will be responsible for managing the town’s existing communication channels while continuing to seek new and innovative ways to engage and inform residents, visitors and property owners. She will also be responsible for planning and executing a variety of town events, including the Chow Town Food Truck Rodeos, Disaster Awareness Day and the annual Holiday Extravaganza.

Abby joins the Town of Seabrook Island from ABC News 4, where she served for seven years as a news producer. She worked every shift and produced nearly every show for the station. Most recently, she was the senior producer for the 5:00 p.m. news broadcast. She regularly wrote and posted content on the station’s social media channels as a digital producer, and also coordinated the station’s college internship program. 

Keeping people up-to-date with accurate information is a skill she learned throughout her seven years in broadcasting, especially during hurricane season. Abby has produced dozens of storm events during her time at the station and understands the importance of effective communications in keeping people safe during an emergency. She was also the head producer for the station’s Hurricane Special, where she established important connections with public safety leaders throughout the state and region. 

“We are thrilled to have someone of Abby’s caliber join our team,” said Joe Cronin, Town Administrator for the Town of Seabrook Island. “With her extensive background in broadcast news, she understands the importance of  producing content that not only informs, but also engages our audience. As we continue to grow and expand our communication and engagement efforts, I am confident that the town will benefit from Abby’s knowledge and creativity.”

Abby has a bachelor’s degree in broadcast journalism from the University of South Carolina. She is a native of the Lowcountry and grew up attending Camp St. Christopher on Seabrook Island. She is looking forward to working with residents, community groups and businesses to grow her local connections and is excited to work with the Mayor, Council and fellow staff members to expand and enhance the town’s communication efforts.

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